Retail is the Fastest Growing Usage Category on Smartphones in Italy

The latest insights from our comScore Mobile Advisor Study show that the Total Italy Mobile Universe accounted for 48,000,000 users in the three-month average ending November 2013. Smartphone users represent 64.1 percent of the total Italian mobile audience, an increase of 23.5 percent from the previous year. Mobile commerce is already playing a major role in …

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PwC Total Retail 2014

This survey, PwC's seventh annual study in a series tracking changes in global consumers’ shopping preferences, is our biggest one yet: 15,000 online users representing 15 countries.  Among the expectations that global consumers now have are:  24/7 retailer availability, real-time insight into the retailer’s stock, compelling in-store technology, and consistent prices and offerings across all …