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For more than a year, Facebook has consistently made gains as an identity provider. In Q4 2014, the social network again held onto the majority of logins and surpassed the 60% mark for the first time since 2011. The company made particularly strong gains on mobile devices, surging 15% over Q3 2014 and eclipsing three …
Continue reading "The Landscape of Social Login: Facebook Dominates Mobile [Q4 2014]"
The trends we saw in Q2′s social login data continued in Q3, with Facebook continuing to make incremental gains as the web’s most used third-party identity provider. Also in step with recent trends, Yahoo continued its precipitous decline, dipping below 10% of all social logins in the quarter. Facebook’s majority position seems to have been solidified by …
Continue reading "The Landscape of Social Login: Facebook Trends Up as Yahoo Tumbles [Q3 2014]"
This quarter’s highlights: Facebook bounced back after six straight quarters of falling market share. The social networking giant posted a healthy 1.5% gain of social logins. Facebook overtook Google and LinkedIn as the most popular choice on B2B sites, reclaiming a lead it lost in Q1 2014 after holding it throughout 2012 and 2013. It …
Competition — namely Google+ — is growing in the social login space, but Facebook is still the social login leader in Q4, according to a study released recently by Janrain. While Facebook is still the  No. 1 choice for users connecting with sites overall, the social network is downwardly trending with music apps and B2B sites. However, Facebook is …
Continue reading "The Landscape of Social Login: Facebook up in retail, down in music [Q4 2013]"
The dominant mechanism for social logins into a mobile app is still Facebook, but research from Gigya — a social connection firm — shows that Google+ is gaining ground. Now, less than half of social logins in North America happen via Facebook, with Google+ and Yahoo emerging as options. Though Facebook has a prominent foothold worldwide, Gigya told Inside Facebook …
Continue reading "The Landscape of Social Login: The Identity War Heats Up [Q3 2013]"
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