How Google Remembers Top 2012 Olympians

The 2012 Summer Olympics are in the past now, after a dazzling two-plus weeks in London. Iconic moments and inspiring stories vaulted a number of athletes into sporting immortality, and their lives will never be the same. But what will casual fans find after searching Google to learn more about some of the Games’ biggest …

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Which Olympic Event is Winning on Social Media?

Buzz surrounding the Olympics continues as fans gear up for the most social and digital game ever — but what exactly are they talking about? Your Twitter feeds have likely been filled with common terms like “London,” “gold,” “torch,” or “athletes,” among other sporty words. According to Networked Insights, who created the infographic below, most …

2012 Olympic performance: PwC Report and Infographic

As we get closer to the start of the 2012 Olympic Games in London at the end of July, so interest is rising in the likely medal tallies of different countries. As a contribution to this debate, PwC has conducted an analysis of the key factors of past Olympic performance and used this to produce …

The Evolution of Olympic Communication

We recently took a look at how the exponential growth of social media since the last Summer Olympics in 2008 will reshape this year’s Games in profound ways. But tracing the evolution of Olympic communication back more than 2,000 years proves just as fascinating. Forget livestreams, score alerts and Twitter — back in the day, Olympic results were delivered …