Smartphone Users Check Facebook 14 Times a Day

Think you use your phone to look at Facebook a lot? Unless you're doing it at least 14 times a day, you're actually below average. That's just one of the surprising revelations in a research report by IDC released in march. The study tapped 7,446 iPhone and Android users in the U.S. between 18 and 44 — …

Twitter NOT a Reliable Indicator of Public Opinion

Seemingly dozens of startups exist which try to make sense of Twitter sentiment, and Twitter itself has been trying hard to portray its sentiment data as an accurate reflection of public opinion. However, Pew Research Center — among the gold standards of public research polling — says it might be all for naught.Pew compared traditional public poll results with Twitter …

11 Biggest Social Media Disasters of 2012

The calendar year wouldn’t be complete without a few social media fails. In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter andFacebook for offensive tweets, questionable ad campaigns or controversial company statements. Some, like McDonald’s, attempted good-natured social media campaigns that simply took unexpected turns. Others, like StubHub’s and KitchenAid’s Twitter …