The Intricate Anatomy Of UX Design [Infographic]

We toss around the term “user experience” (UX) a lot, mostly as a shorthand for something like “where industrial design meets interface design.” But to be perfectly honest, that tendency does this branch of design very little justice.

The Disciplines of User Experience Design is a mega Venn diagram by Dan Saffer (given a pretty makeover by Thomas Gläser) that explores all of the overlap between UX and other fields of design. You’ll see UX’s overlap with architecture, human factors, sound design, and computer science—and you’ll also see its sweet spot, interaction design, with user interface and all of its tentacles at its heart.

To be fair, it’s impossible to present a thesis on design like this without inviting the Internet masses to scrutinize its organization. This mega graphic attempts to tackle the relationship between UX and all other aspects of design.

[Source: Infographic: The Intricate Anatomy Of UX Design]

Define your Online Video Strategy: Facebook Vs. YouTube

Video Strategy Title

If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it’s an interesting question to ponder.

Just take a moment to read these statements:

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, businesses that fail to include it in their digital strategies will do so at their peril.

So here comes the tricky questions, where should you publish your video?

Well, let’s start from the end, the viewers. You want viewers, right? And a lot of viewers make a lot of views… Well, the problem is that when it comes to define a view, there’s no consistency across online platforms.

Here’s a rundown:

Views Table

Ok ok, I’m here to suggest solutions, not to create confusion. While I was developing this chart, I thought that a quick POV about online video strategy could be of interest for a lot of you guys.

But, I have neither the time nor the inclination to write a whitepaper or record a video (pardon my english humor). So I thought “An infographic should be easy and fast to consume!”.

And here we are: there’s no discussion that the main players for videos are Facebook and YouTube, that’s why  I structured my visual as a comparison between the two platforms… eventually providing my recommended approach for your online videos!

As always… shoot me your feedback and comments. See you soon, I have to work on my Xmas video!😉

Online Video Strategy

Online Video Strategy – Facebook vs YouTube

[Additional Source: The Guardian]

Why do people uninstall apps?

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Why Do People Uninstall Apps? Well according to ITR, a company that specialises in translation and localization services for software applications, the most overwhelming reason for uninstalling apps is that they take up too much space!

The infographic covers:

  • how long we keep apps for
  • why apps are being uninstalled
  • the 8 most common design mistakes
  • the difference between the Apple store and Google Play

[Source: ITR International Translation Resources]

The Science of Instagram

instagram

If you want to see data like this about your account specifically, check out the Instagram analytics tool released by Dan Zarella: PicStats.com

instafedino82

I do believe the story of the present and near-future of social media is visual content. From the impact of images and video on Facebook and Twitter to the new crop of media-centric social platforms like Instagram and Pinterest, it’s clear that inbound marketers need to be turning out great visual content.

These are the findings Dan shared, after collecting a large Instagram database and analyzing it to identify the characteristics that make images work (or not work).

If you’re curious about the nerdy details of the dataset, there are details at the bottom of it.

[Source: Dan Zarrella]

The State of the Social Marketing Team 2015

Many companies are still trying to figure out how to tackle social media. They’re constantly asking themselves questions like, “Where should social media live in our organization?,” “How big should my team be?,” or “How should our social media team be built?”

To help address this common issue, Simply Measured surveyed over 350 social media marketers about their team structures and compiled their findings into this infographic! More information from the survey (as well as a separate look at the pain points these marketers face), download a complimentary copy of their 2015 State of Social Marketing Report.

SimplyMeasured-the-state-of-the-social-media-team-2015

Stop Being a Digital Loser: 12 Tips to Avoid Social Churn

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Last summer I developed a list of 5 things you should never do on social media, now let’s take it one step further…
If I’m browsing my Instagram feed and I see somebody post five photos in quick succession of their content, that’s a surefire way to get an unfollow from me.

So, step away from the hashtag, don’t even think about taking out that selfie stick, and check out this infographic for 12 tips on what you should and shouldn’t do on social media to get a loyal following.

stop-being-digital-loser-avoid-social-churn

[Source: SumAll]

XXX World 5: Porn Stats for Italy

Insights-Italy-1
It’s been said that Italy has more masterpieces per square mile than any country in the world, so the Pornhub statisticians decided to see for themselves. Turns out it’s true! After the success of the previous article one year ago,  while excavating this historic land for all of its porn related data as a part of a special collab with our friends over at fanpage.it, PornHub Insight Team found that the country credited for having invented the thermometer really knows how to heat things up. Aside from all of the museums and ancient architecture, Italy really stuns when it comes to how they get down with the best site in the world. Let’s boot on over!
(Clicca qui per leggere  l’articolo in Italiano – Click here to read in Italian)

Like a fine Vino

Over 60% of Italy’s national income comes from tourism, which makes sense given that it is the 4th most visited country in the world. The country ranks high on Pornhub’s list too, in that they rank 7th for most visitors to Pornhub. It’s nice to see that Pornhub is so popular in the country credited for bringing us game changing inventions like pizza or the piano. Speaking of which, it should also be noted that Italian is widely known as the language of music in that words like lentissimo and staccato are used for music direction. In regards to the amount of time that the average Italian user spends on Pornhub, the 8 minute and 19 second session is rather rapido when compared to the international 9:16 average length.pornhub-insights-italy-quick-statsAccording to our anonymized demographics data provided by our analytics software, 20% of Pornhub visitors in Italy are female, which is 3 percentage points below the international 23% proportion. Seems like a bit of a pepperoni party, join the fun ladies of Italy! The birthplace of pizza does impress us with their top viewed category, which is a nod towards their ability to appreciate that things tend to get better with age. The Mature category tops off the list, followed by Teen and then a little further down in 5th, Big Tits, inspired perhaps by the fact that 80% of the country’s terrain is hilly or mountainous. Comparatively, nearby Croatia also appreciates a slightly older crowd with regards to their top viewed categories, with MILF coming in first and Mature coming in second, though in countries like theCzech Republic and the USA, Teen reigns supreme. Let’s jump back to Italy’s affinity with age for a second though.pornhub-insights-italy-age-trafficAs we reported on our post pertaining to age demographics, as people grow older, they tend to watch porn that is more representative of themselves. Depicted above is a breakdown of Italy’s Pornhub viewers by age, compared to the worldwide proportions. As we can see, Italy has higher numbers of viewers in older categories, which likely has to do with why the Mature category is so popular. Comparatively, in countries like India which has a much higher proportion of younger viewers, the Teen category ranks considerably higher than Mature.

Paisan Pride

We’ve seen it before and we’ll see it again; in virtually every country Pornhub has profiled, the top searches tend to relate to that country’s nationality. People in countries like Croatia, the Czech Republic and Brazil tend to search for their own countrymen (and women) the most, and Italy very much follows suit. ‘Italian’ tops the list as the most searched term, followed a little further down by ‘italiana,’ ‘italia’ and ‘italiano’. We also see some mature themed searches towards the top of the list like ‘milf’ and ‘mom’ in second and third place respectively, which again likely has to do with the nation’s higher proportion of older viewers. The real kicker here is the prevalence of podiatry-related searches like ‘footjob’ and ‘feet’…then again the country is shaped like a giant boot so the fetish is understandable.pornhub-insights-italy-popular-searchesItaly is famous for it’s fashion houses. Labels like Valentino, Armani, Versace, Gucci and Prada are known for outfitting the world’s A-listers, but we’re a little more interested in which XXX-listers Italians most prefer to admire sans clothing. Industry goddess Lisa Ann (NSFW) claims the number one spot but Italy is one of the key European hubs for porn production and as such, is home to many popular performers who also rank highly. Take for instance stunner Valentina Nappi (NSFW) in at 2nd place or Sara Tommasi (NSFW)in third, with the most notorious Italian stallion of all, Rocco Siffredi (NSFW) taking 4th.pornhub-insights-italy-popular-pornstars

Regional Range

There are vast cultural differences from one region to another in the country, a fact which is also reflected in the considerable differences in lasting time from one area to the other. For instance, in Campania, the national 8:19 average time drops by a whopping 40 seconds. The region is however home to some of the most breathtaking sites in the world, namely the famed Amalfi Coast, Mount Vesuvius and the Island of Capri so it’s very well possible that the inhabitants are spending a little more time taking in the sights elsewhere than on Pornhub.pornhub-insights-italy-regional-durationOver in Friuli-Venezia Giulia, visits to Pornhub actually last an average of 14 seconds longer than 8:19, perhaps due to the fact that the region is understood as being a primary socioeconomic connector to Central and Eastern Europe due to it’s border-sharing location. That’s a lot of pressure, but there’ s no better way to beat stress than by an extended visit to Pornhub! Let’s take a look now at how the Holidays affect Pornhub traffic in the country.pornhub-insights-italy-holiday-trafficAs we saw in our 2014 Year in Review, New Year’s Eve is a major interrupter in terms of the effect that the holiday has on Pornhub traffic. The effect was especially prominent in European countries like Sweden and the Netherlandswhich each saw near 70% dips in traffic on average, though Italy isn’t very far behind with it’s considerable 59% drop. In our recent report on Pornhub traffic during Easter, Italy was proved to be one of the countries most affected by the holiday with it’s notable 27% drop, though it seems that Italians prefer to celebrate Liberation Day by spending a little more time on Pornhub as made evident by the slight 3% increase in traffic on this day.

Veni Vidi Device

We’ll close off with a look at which devices Italians prefer to peruse Pornhub with. Italy is on the same page with most of the rest of the world in terms of tablet use, in that they match the international 11% traffic proportion rate. They’re a little less into watching porn on their smartphones than the rest of the world as demonstrated by their higher rates for desktop usage and the lower proportion of traffic deriving from phone use. Overall, Italian traffic proportion rates closely resemble those of Spain, also in the Mediterranean.pornhub-insights-italy-device-trafficWith that we’ll say arrivederci to Italia! We’ll be back soon with more Insights, but feel free to give your two cents in the comments section below.

[Source: Pornhub Insights]