How 5 Tech Giants Make Their Billions [2019 Edition – Infographic]

At a glance, it may seem like the world’s biggest technology companies have a lot in common. For starters, all five of the Big Tech companies (Amazon, Apple, Facebook, Microsoft, and Alphabet) have emerged as some of the most valuable publicly-traded companies in the world, with founders such as Jeff Bezos or Bill Gates sitting …

How to to Send Google Map Directions from Desktop to Your iPhone

If you tend to look for locations on your desktop more often than your phone, Google’s rolled out a handy feature for iOS that lets you send location searches from the desktop version of Google Maps to your iPhone in a click. Once enabled, you can instantly send any location from your desktop computer to …

How to Download a Copy of Your Google Search History

Google now allows you to download a copy of your Google search history, and it only takes a minute. While Google has always made it possible to easily see your search history online, this is different — Google's new tool will send you a downloadable archive of your search history, which can be stored offline. …

The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and …

How Google, Yahoo, Apple, Facebook, and Amazon track You!

Americans are starting to perk up about privacy after the reveal of a government surveillance program called PRISM. But it’s important to know how tech companies generally track your data and what you’re agreeing to in those terms of service agreements. Google, Facebook, and Yahoo all rely pretty heavily on advertising revenue for their business …

Apple going for Google’s jugular with new Releases

Before Steve Jobs died he told biographer Walter Isaacson he was, " willing to go thermonuclear war " with Google over Android, "because it's a stolen product." After the book came out, we asked Isaacson how Apple was waging a "thermonuclear war" with Google. The best Isaacson could tell us was that Apple was filing patent lawsuits. Damaging? Maybe. But, hardly "thermonuclear." Today, we're getting a much …