For more than a year, Facebook has consistently made gains as an identity provider. In Q4 2014, the social network again held onto the majority of logins and surpassed the 60% mark for the first time since 2011. The company made particularly strong gains on mobile devices, surging 15% over Q3 2014 and eclipsing three quarters of logins on phones and tablets.
Early in 2014, Facebook announced new line-by-line controls for Facebook Login, allowing users to choose which pieces of profile data they want to allow websites and apps to access upon logging in. Combined with other efforts to increase transparency and understanding about how user data is handled, the world’s largest social network continues to put power in the hands of its end users.
While Facebook made gains, Google/Google+ maintained roughly a quarter of all logins, and Login with Amazon reached 5%, its highest percentage since its launch in 2013. Yahoo, meanwhile, made no gains and appears to have lost all momentum as an identity provider.
Check out the infographic below:
The trends we saw in Q2′s social login data continued in Q3, with Facebook continuing to make incremental gains as the web’s most used third-party identity provider. Also in step with recent trends, Yahoo continued its precipitous decline, dipping below 10% of all social logins in the quarter.
Facebook’s majority position seems to have been solidified by the company’s recent changes to Facebook Login, which now includes line-by-line controls for users when they choose to log into sites and apps with their Facebook credentials.
Google/Google+ saw a slight decrease overall, but made critical gains in mobile, while Twitter broached double-digits in login percentage for the first time in more than a year. Also of note, Login with Amazon gained its highest percentage of logins since launching in May 2013.
Check out the infographic below for the full breakdown of social logins in Q3 2014:
The dominant mechanism for social logins into a mobile app is still Facebook, but research from Gigya — a social connection firm — shows that Google+ is gaining ground.
Now, less than half of social logins in North America happen via Facebook, with Google+ and Yahoo emerging as options. Though Facebook has a prominent foothold worldwide, Gigya told Inside Facebook that other continents will likely follow suit.
Gigya’s Vice President of Marketing, John Elkaim, talked with Inside Facebook about the shift in social logins, noting that the U.S. is usually the leading indicator of mobile activity for the rest of the world. He said that Google’s prominence as a mobile developer with Android is leading to more influence within the social login realm.
Overall, Facebook’s market share in terms of social login fell by one percent, but it was an especially sharp drop off from Q2 in the vertical of travel/hospitality — where the social network dropped 7 percent from the previous quarter.
Here’s a look at Gigya’s report of social logins in Q2, and here’s the infographic showing Q3 information:
Plenty of people have Google+ accounts, but do many people actually use them for being social?
Online brand management firm Gigya has released new data showing that Google’s social network only accounts for 2% of all Social Sharing across the web. Facebook is unsurprisingly still the top network for sharing, accounting for half of all content shared across the Internet. Twitter and Pinterest also account for significant portions of shared content, respectively accounting for 24% and 16% of social sharing. The most embarrassing part for Google, though, is that LinkedIn is actually beating Google+ for shared content with a 3% share, meaning that Google+ users share even less than users of a website that is mostly used for business networking.
On the other hand, Google performs well for what concerns Social Login, confirming the fact that users know how to choose.