An amazing new Facebook Marketing and Analytics Tool: Animated Heat Map of Audience Online

When Facebook made an API available that enabled us to analyze when Facebook Fans were online, EdgeRankChecker quickly implemented a new feature called Audience Online (click on the link to see all the feature of the incredible PRO version).

Free Facebook Audience Online

The Audience Online heat map provides a quick, visual way to see when your fans are logging into Facebook. This information can be used to publish posts or identify behavioral trends over time.

The animated Audience Online heat map allows you to see how your traffic patterns change week to week. This allows you to understand how your audience’s behavior may be changing to spot a trend before it becomes the norm.

We’re excited to provide additional value to our free users. If you have any questions on how to use this new feature (which is now live and available in your Page Overview for Free Accounts) Tweet us or leave a comment below.

How To Use

The graph is colored from Red to Green. The green areas represent the times that fans were online above their average rate. The red areas represent times that your fans were online below their average rate. Typically, we see more people online (green) during traditional daylight hours. The change between green to red tends to be more severe when a Page has a very local audience.

The dots displayed on the heat map represent when your Page posted. You can hover over the dot to see more details regarding the post. The size of the dot also indicates how much engagement the post received—dots that are larger had more engagement than the smaller dots.

We recommend looking at your heat map for particular periods of time, as well as looking at how they’re changing. Keep your eye on how the green and red areas are shifting over time.

[Source: EdgeRank Checker]

EdgeRank and Graph Rank Defined

Via Scoop.itDigital Media

Graph Rank and EdgeRank are what the social network uses to organize the massive amount of activity generated by people, pages and apps and to decide what stories to show whom. Graph Rank applies to Open Graph applications, not page posts or friend’s status updates. Those are affected by EdgeRank, which determines what shows up in your News Feed. Neither of these is a global score. Every bit of activity on the site has a different rank for different users. And because time and affinity plays a role, the rank of each object is not constant.   EdgeRank is the algorithm that determines what items populate your News Feed. With all the friends people have and pages they like, most users would be overwhelmed to see all of the activity generated by these connections. Facebook, therefore, assigns a value to every possible story that could end up in the feed. This value is based on affinity, weight and time. Affinity is the relationship between the user and the page or friend that created an item. Weight is affected by the type of story, for instance, whether it is a photo upload or a comment on another person’s status. Facebook tends to value rich media content and often when it introduces something new like Questions, it temporarily weights activity from that feature higher. The third factor affecting EdgeRank is how recently an action was taken.   Graph Rank is a new algorithm Facebook is using to determine how Open Graph application activity will be distributed through News Feed, Ticker and Timeline. Graph Rank was introduced at F8 with the announcement of a new type of app that can continuously publish user activity to Ticker and Timeline. Because Facebook expects a proliferation of sharing through these Open Graph apps, it developed a system to manage the amount and type of activity that each user will see. Graph Rank seeks to show users highly relevant application stories based on the other connections they’ve made on Facebook. So if a user plays Words With Friends, they are more likely to see a friend’s story about another word game than a story about an arcade shooter.