blog.FedericoFrancioni.com
Last month, comScore released its Mobile App Report (see this amazing article by Marketing Land). The report contained many interesting findings, but its big takeaway was this: There’s a divergence between reach and engagement. The desktop and mobile Web have much greater audience. Consumers spend the majority of their mobile time with a very few heavily used …
Continue reading "Mobile Browser has the reach, Apps have the engagement. So, who’s winning?"
The latest insights from our comScore Mobile Advisor Study show that the Total Italy Mobile Universe accounted for 48,000,000 users in the three-month average ending November 2013. Smartphone users represent 64.1 percent of the total Italian mobile audience, an increase of 23.5 percent from the previous year. Mobile commerce is already playing a major role in …
Continue reading "Retail is the Fastest Growing Usage Category on Smartphones in Italy"
comScore, Inc. (NASDAQ: SCOR), leader nella misurazione del mondo digitale, ha rilasciato oggi i dati del servizio MobiLens, che riportano i principali trend nel settore di telefonia mobile nei cinque principali mercati europei (Francia, Germania, Italia, Spagna e Regno Unito), nel trimestre Agosto-Ottobre 2012. Lo studio rivela che in Spagna si registra la penetrazione di smartphone …
Continue reading "La Penetrazione di Smartphone in Italia raggiunge il 51,2% ad Ottobre 2012"
Smartphone penetration in EU5 (France, Germany, Italy, Spain and UK) is now at 53.7% with nearly 130 million people using smartphones in the three month average ending September 2012. Out of this smartphone audience, 15.5% also own a tablet, compared to only 9.3% last year. This 6.2 percentage point increase demonstrates the rapid growth of …
Continue reading "15,5% of European Smartphone Owners Have a Tablet"
With the unveiling of the latest iPhone reportedly slated for September 12, rumors continue to abound as to what the next generation of this iconic device will bring to the mobile industry – particularly as the evolution of the iPhone tends to send ripples through the mobile landscape at large. When the first iPhone was …
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study from the comScore Video Metrix service, indicating that 24 million Italians watched an average of 144 videos in May 2012. The Italian online video audience grew by 27 percent over the past year, making it the fastest growing online video market in …
Continue reading "Italy Fastest Growing EU5 Online Video Market"
June 29th marks the 5 year anniversary of the first iPhone release, an important milestone not only for Apple but for the entire mobile industry. This revolutionary device set the stage for explosive growth in the smartphone market, drastically changing the complexion of the mobile industry and, consequently, the entire digital landscape in just a …
Continue reading "5 Years Later: A Look Back at the Rise of the iPhone"
