An amazing new Facebook Marketing and Analytics Tool: Animated Heat Map of Audience Online

When Facebook made an API available that enabled us to analyze when Facebook Fans were online, EdgeRankChecker quickly implemented a new feature called Audience Online (click on the link to see all the feature of the incredible PRO version). The Audience Online heat map provides a quick, visual way to see when your fans are logging into Facebook. …

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6 Facebook Metrics You Should (Know and) Be Measuring

Do you feel lost when you’re looking at your Facebook Page statistics? Well, you’re not alone. Facebook metrics can be overwhelming and most Facebook Insights terminology is still hazy for many of us. As a marketer, you know that what can be measured can be managed (and improved). So even if it seems complex, you need to measure …

When the Cookie Crumbles: how to measure and validate the accurate delivery of Digital Campaigns

With the rising popularity of social media and online video, along with the growing adoption of smartphones and other connected devices, the Internet continues to consume an increasing amount of time in the daily lives of millions of consumers. For brands around the globe, the Internet has also emerged as a significant advertising channel. Consider …