The Dark Social: see no evil, but learn to Trust and Measure It

You may or may not have heard of 'dark social', but I can guarantee if you use social media, you will have created 'dark social' visits. That is, if you have ever seen an interesting news story and grabbed the link and sent it to a friend on Facebook Messenger, or texted your mum asking …

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77 New Emojii! No condom, but get ready for arm-taking selfie, avocado and pancakes

Be ready to update your social media post! Unicode Consortium released 77 new emojis, including the highly anticipated avocado emoji, two strips of bacon, a (very topical) gorilla and an arm taking a selfie. Also included a handshake, pancakes, a green salad and a drooling face. However, the new emojis doesn’t include a condom, as …

The new Digital Economy: Shared, Collaborative, On Demand

In recent years a number of online services have emerged that promise to reshape the way that Americans shop, eat, earn a living, go on vacation, get from place to place, and share goods, services and money with each other. Commercial juggernauts like the ride-hailing app Uber or the home-sharing platform Airbnb represent some of …

Define your Online Video Strategy: Facebook Vs. YouTube

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, businesses that fail to include it in their digital strategies will do so at their peril. So here comes the tricky questions, where should you publish your video?

Why do people uninstall apps?

Why Do People Uninstall Apps? Well according to ITR, a company that specialises in translation and localization services for software applications, the most overwhelming reason for uninstalling apps is that they take up too much space! The infographic covers: how long we keep apps for why apps are being uninstalled the 8 most common design …

How much should you spend on Sales and Marketing?

The Corporate Marketing and Sales Spend Landscape is an infographic about publicly traded companies and how much revenue they spend on sales & marketing. The general rule of thumb, based off of a 2014 Gartner Research study, is that a company should invest 10% of their revenue into marketing. However, a 2014 CMO survey, published by the …

Mobile Browser has the reach, Apps have the engagement. So, who’s winning?

Last month, comScore released its Mobile App Report (see this amazing article by Marketing Land). The report contained many interesting findings, but its big takeaway was this: There’s a divergence between reach and engagement. The desktop and mobile Web have much greater audience. Consumers spend the majority of their mobile time with a very few heavily used …