How 5 Tech Giants Make Their Billions [Infographic]

Last year, Visualcapitalist published a chart showing that tech companies have displaced traditional blue chip companies like Exxon Mobil and Walmart as the most valuable companies in the world. Here are the latest market valuations for those same five companies: Rank Company Market Cap (Billions, as of May 11, 2017) Primary Revenue Driver #1 Apple $804 …

Consumers willing to share Personal Data for Deals and better Customer Service

Consumer surveys have repeatedly shown the public’s ambivalence about digital privacy. When there’s a clear value exchange or concrete reason for information sharing, consumers will do it — but typically not without some hesitation. A new survey by YouGov, conducted for [24]7 in March, asked more than 1,000 US adults about their feelings on a …

Snapchat and Instagram Stories will disrupt Social Customer Care in 2017

Customer Service is undergoing a major evolution, with online communication moving away from private, anonymous, one-to-one channels toward public one-to-many channels that are mobile, social, and attached to real identity. In brief, social media is changing the entire business of customer service, posing great challenges and presenting new opportunities for brands. In the midst of …

The Dark Social: see no evil, but learn to Trust and Measure It

You may or may not have heard of 'dark social', but I can guarantee if you use social media, you will have created 'dark social' visits. That is, if you have ever seen an interesting news story and grabbed the link and sent it to a friend on Facebook Messenger, or texted your mum asking …

The new Digital Economy: Shared, Collaborative, On Demand

In recent years a number of online services have emerged that promise to reshape the way that Americans shop, eat, earn a living, go on vacation, get from place to place, and share goods, services and money with each other. Commercial juggernauts like the ride-hailing app Uber or the home-sharing platform Airbnb represent some of …

Define your Online Video Strategy: Facebook Vs. YouTube

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, businesses that fail to include it in their digital strategies will do so at their peril. So here comes the tricky questions, where should you publish your video?

Why do people uninstall apps?

Why Do People Uninstall Apps? Well according to ITR, a company that specialises in translation and localization services for software applications, the most overwhelming reason for uninstalling apps is that they take up too much space! The infographic covers: how long we keep apps for why apps are being uninstalled the 8 most common design …