The State of Social Media Platforms Q4 2012 by GlobalWebIndex

Data collected in GWI.8 (Q4 2012) demonstrates the continued shift in usage from localised social platforms to global ones with huge growth for Twitter, Google+ and Facebook. The fastest growing network in 2013 in terms of “Active Usage” (defined as “Used or contributed to in the past month”) was Twitter which grew 40% to 288m …

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Social State 2013: The State of Social Media and Social Media Marketing

[Source: Esteban Contreras]

Nielsen State of the Media: The Social Media Report 2012

Social media is coming of age. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events and brands that matter to them. Now, years later, social media is still growing …

Italy Fastest Growing EU5 Online Video Market

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study from the comScore Video Metrix service, indicating that 24 million Italians watched an average of 144 videos in May 2012. The Italian online video audience grew by 27 percent over the past year, making it the fastest growing online video market in …

Gymkhana: a viral video phenomenon

Gymkhana: The Infographic, is a design collaboration between InfoNewt and the design team at DC Shoes.  Gymkhana has become a mega-viral hit series of YouTube videos showing Ken Block and his rally car racing through different locations and performing many cool driving stunts.  There have been four Gymkhana videos released on YouTube in the last four years with over 135 …

Gli utenti Facebook sono anche su altri Social Network: ecco perché e come coinvolgerli

Un report di ComScore pubblicato pochi giorni fa lascia intuire una tendenza interessante: gli utenti di Facebook sono sempre più interessati anche ad altri social network. La chiave per leggere questo cambiamento è la complementarietà dei canali: Google Plus, LinkedIn, Tumblr, Twitter e Pinterest non sono considerati competitor del social network più diffuso al mondo, ma vengono utilizzati …