Welcome Cinemagraph: the new fascinating visual trend that will change Advertising and Marketing

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the glossy magazine ad: cinemagraphs. And …

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2015 Worldwide Trends and Data for Digital, Social and Mobile [Global + 30 Country Reports]

The wonderful folks at GlobalWebIndex have been great partners to WeAreSocial over the years, most recently helping them to put together a superlative report on digital stats from around the world. Look through We Are Social’s comprehensive new Digital, Social and Mobile Worldwide in 2015 report, and it’s clear why fast-growth markets are now so important to digital and …

Social is more important than Search, bigger than most TV networks and deeply interconnected with Mobile

Although it is still relatively new as far as media entities go, BuzzFeed has become one of the leading new-media players, thanks in large part to its command of the social web, an ability to craft viral content and a large fan base among millennials. True to form, the company has created a visually-rich index …

How ‘sticky’ is Facebook?

For most Facebook users, the social network has become a fully integrated part of our life. Our personalities now mesh with the online world in the form of Facebook making us all one step closer to eventually that in the not too distant future we will all in some small way become cyborgs. So the …

Teens heavily use Facebook, Instagram more often than Snapchat

One of the most pressing questions about Facebook’s future revolves around teen usage. However, a new study by Forrester shows that maybe teens don’t hate Facebook after all. Forrester surveyed more than 4,500 U.S. online users between 12 and 17 about their habits on social networks and apps. Among apps they use “all the time,” both Facebook and …

Seven Deadly Sins of Social Media

The seven deadly sins: just the mention of the term stirs up feelings of guilt and an urge to right your wrongs. This goes for social media too! When it comes to social media, there are countless examples of individuals and companies making all sorts of mistakes and not using social networks to their full …

Social Commerce: Which Social Media Platforms Drive the Most Sales?

Business owners often wonder about the "ROI of social media". Is my Facebook page actually driving sales? Is all this tweeting really doing anything for my bottom line? Should I be on Pinterest and Instagram? Well it turns out, when it comes to ecommerce, being social matters. To better understand how social media is impacting …