The Dark Social: see no evil, but learn to Trust and Measure It

You may or may not have heard of 'dark social', but I can guarantee if you use social media, you will have created 'dark social' visits. That is, if you have ever seen an interesting news story and grabbed the link and sent it to a friend on Facebook Messenger, or texted your mum asking …

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Define your Online Video Strategy: Facebook Vs. YouTube

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, businesses that fail to include it in their digital strategies will do so at their peril. So here comes the tricky questions, where should you publish your video?

Parents and Social Media: How Mum and Dad use Facebook and Twitter

Parents use a variety of social network sites, with Facebook being the most popular. Usage rates for social media are similar to those of non-parents. Fully 91% of parents1 in this survey use the internet. This is significantly higher than rates seen in the general adult population 2and among those adults who are not parents. Among these …

Top 6 Social Media Marketing Trends for 2015, Internal vs External

June 2014 Update: I figured out that a presentation might help to convey and spread this 6 topics even better. So take a look, download it if you like and don't forget to let me know what you think!  http://www.slideshare.net/FeDiNo82/2015-top-6-social-media-marketing-trends   Social media is one of the newest and fastest changing elements of business. Let's …

2015 Guide to Best Enterprise Social Media Management Software

Our friends of TrustRadius just published the 2015 Buyer's Guide to Enterprise Social Media Management Software. It provides practical guidance to help you find the best social media management software solution for your use case. The guide focuses on the needs of enterprises (companies with more than 500 employees), but also provides useful insights for social …

Teens, Social, Mobile & Technology Overview 2015

Mobile Access Shifts Social Media Use and Other Online Activities Accessing the internet on mobile devices The survey shows that 91% of teens go online from a mobile device, at least occasionally. African-American teens are significantly more likely than whites or Hispanics to use mobile devices to go online — with nearly all African-American youth in …

Welcome Cinemagraph: the new fascinating visual trend that will change Advertising and Marketing

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the glossy magazine ad: cinemagraphs. And …