Welcome Cinemagraph: the new fascinating visual trend that will change Advertising and Marketing

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the glossy magazine ad: cinemagraphs. And …

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2015 Worldwide Trends and Data for Digital, Social and Mobile [Global + 30 Country Reports]

The wonderful folks at GlobalWebIndex have been great partners to WeAreSocial over the years, most recently helping them to put together a superlative report on digital stats from around the world. Look through We Are Social’s comprehensive new Digital, Social and Mobile Worldwide in 2015 report, and it’s clear why fast-growth markets are now so important to digital and …

3 hot-topics for your eCommerce: Social Users, Webrooming and Showrooming

2014 has seen the most concerted efforts so far by some of the world’s biggest social networks to integrate e-commerce into their platforms. And, as a recent GWI Commerce report shows, it’s a move which is likely to resonate with significant sections of the social audience. Globally, 7 in 10 active Facebook users say they have …

5 Things You Should NEVER Do on Social Media

Let's try to be creative during this summer! Here's an handy infographic I made for you, take a look while you relax on a sunny beach, sit on a train in your road trip or wherever you're enjoying your vacation. If you find yourself doing one of those things... let's try to change before your …

Twitter Hashtag Analysis: Do People Really Use Them?

The first thing which comes in to your mind if you hear somebody talking about Twitter is hashtags. Hashtags are used to mark keywords or topics in a tweet and are a central feature in the social network. The hashtags on Twitter were born on August 23, 2007 and invented by Chris Messina. His first tweet …