The Dark Social: see no evil, but learn to Trust and Measure It

You may or may not have heard of 'dark social', but I can guarantee if you use social media, you will have created 'dark social' visits. That is, if you have ever seen an interesting news story and grabbed the link and sent it to a friend on Facebook Messenger, or texted your mum asking …

Parents and Social Media: How Mum and Dad use Facebook and Twitter

Parents use a variety of social network sites, with Facebook being the most popular. Usage rates for social media are similar to those of non-parents. Fully 91% of parents1 in this survey use the internet. This is significantly higher than rates seen in the general adult population 2and among those adults who are not parents. Among these …

Top 6 Social Media Marketing Trends for 2015, Internal vs External

June 2014 Update: I figured out that a presentation might help to convey and spread this 6 topics even better. So take a look, download it if you like and don't forget to let me know what you think!  http://www.slideshare.net/FeDiNo82/2015-top-6-social-media-marketing-trends   Social media is one of the newest and fastest changing elements of business. Let's …

2015 Guide to Best Enterprise Social Media Management Software

Our friends of TrustRadius just published the 2015 Buyer's Guide to Enterprise Social Media Management Software. It provides practical guidance to help you find the best social media management software solution for your use case. The guide focuses on the needs of enterprises (companies with more than 500 employees), but also provides useful insights for social …

Stop Being a Digital Loser: 12 Tips to Avoid Social Churn

Last summer I developed a list of 5 things you should never do on social media, now let's take it one step further...If I’m browsing my Instagram feed and I see somebody post five photos in quick succession of their content, that’s a surefire way to get an unfollow from me.So, step away from the hashtag, don’t …

Teens, Social, Mobile & Technology Overview 2015

Mobile Access Shifts Social Media Use and Other Online Activities Accessing the internet on mobile devices The survey shows that 91% of teens go online from a mobile device, at least occasionally. African-American teens are significantly more likely than whites or Hispanics to use mobile devices to go online — with nearly all African-American youth in …

2015 Worldwide Trends and Data for Digital, Social and Mobile [Global + 30 Country Reports]

The wonderful folks at GlobalWebIndex have been great partners to WeAreSocial over the years, most recently helping them to put together a superlative report on digital stats from around the world. Look through We Are Social’s comprehensive new Digital, Social and Mobile Worldwide in 2015 report, and it’s clear why fast-growth markets are now so important to digital and …