Social State 2013: The State of Social Media and Social Media Marketing

[Source: Esteban Contreras]

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Nielsen State of the Media: The Social Media Report 2012

Social media is coming of age. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events and brands that matter to them. Now, years later, social media is still growing …

Is Google Plus a Ghost Town? Seems so…

There’s been many articles written about how good, bad and indifferent Google+ is.  But our favourite debate is the ongoing It’s Really Popular Vs It’s A Ghost Town one. So what’s the truth?  Our findings and infographic (see below) appear to suggest the latter: despite its large number of accounts, G+ is bottom of the list of …

Social Network Demographics in 2012

Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? We could go on and on; when it comes to social network demographics, the questions are endless. This article is going to answer those questions for you, showing you the age and gender …

What Social Networks Know About You

A read through most online privacy policies is enough to make your stomach acid curdle. And social media companies have more access to personal data than most. Some collect information you expressly give them, like your credit card and telephone numbers. Others gather data based on how and where you use their services. This might …