Is Social Media Bad For Your Mobile Phone?

If you have a smartphone, then the chances are you’ve used social media on your mobile at one point or another. It’s great to be connected all the time, but what are the negative effects of social media on your mobile? We’ve developed an infographic to find out the answer… Key Facts 47% of people …

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[Focus on Social Platforms – 06_2013] Instagram

Digital media is going visual, with Instagram leading the way. Just three years old, Instagram is now owned by Facebook and poised to become a major player on the social Web. Along with its growing user base, Instagram has attracted more and more brands, too. While Instagram isn’t quite on par with Facebook or Twitter when it …

Influence vs Advocacy: Which Rules The Digital Kingdom

In the world of social marketing, digital influence is akin to saying holy water. It is sacred, mysterious, and purportedly carries with it healing properties. Influencers speak and the world stops to listen. Almost as prestigious in the new world of conversational marketing is the word advocacy. Advocates are the disciples of brands. They are …

Social State 2013: The State of Social Media and Social Media Marketing

[Source: Esteban Contreras]

Nielsen State of the Media: The Social Media Report 2012

Social media is coming of age. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events and brands that matter to them. Now, years later, social media is still growing …

Instagram Has More Daily Active Users on Mobile Than Twitter

Mark Zuckerberg must be smiling right now. Instagram passed Twitter in daily active users on mobile in August for the first time, according to new comScore data provided to Mashable. Instagram had 7.3 million daily mobile users for the month, while Twitter had 6.9 million. In fact, comScore’s data shows that Instagram’s daily active user count has almost …