Snapchat and Instagram Stories will disrupt Social Customer Care in 2017

Customer Service is undergoing a major evolution, with online communication moving away from private, anonymous, one-to-one channels toward public one-to-many channels that are mobile, social, and attached to real identity. In brief, social media is changing the entire business of customer service, posing great challenges and presenting new opportunities for brands. In the midst of …

The Dark Social: see no evil, but learn to Trust and Measure It

You may or may not have heard of 'dark social', but I can guarantee if you use social media, you will have created 'dark social' visits. That is, if you have ever seen an interesting news story and grabbed the link and sent it to a friend on Facebook Messenger, or texted your mum asking …

The Science of Instagram

If you want to see data like this about your account specifically, check out the Instagram analytics tool released by Dan Zarella: PicStats.com I do believe the story of the present and near-future of social media is visual content. From the impact of images and video on Facebook and Twitter to the new crop of media-centric …

Parents and Social Media: How Mum and Dad use Facebook and Twitter

Parents use a variety of social network sites, with Facebook being the most popular. Usage rates for social media are similar to those of non-parents. Fully 91% of parents1 in this survey use the internet. This is significantly higher than rates seen in the general adult population 2and among those adults who are not parents. Among these …

Top 6 Social Media Marketing Trends for 2015, Internal vs External

June 2014 Update: I figured out that a presentation might help to convey and spread this 6 topics even better. So take a look, download it if you like and don't forget to let me know what you think!  http://www.slideshare.net/FeDiNo82/2015-top-6-social-media-marketing-trends   Social media is one of the newest and fastest changing elements of business. Let's …

2015 Guide to Best Enterprise Social Media Management Software

Our friends of TrustRadius just published the 2015 Buyer's Guide to Enterprise Social Media Management Software. It provides practical guidance to help you find the best social media management software solution for your use case. The guide focuses on the needs of enterprises (companies with more than 500 employees), but also provides useful insights for social …

Stop Being a Digital Loser: 12 Tips to Avoid Social Churn

Last summer I developed a list of 5 things you should never do on social media, now let's take it one step further...If I’m browsing my Instagram feed and I see somebody post five photos in quick succession of their content, that’s a surefire way to get an unfollow from me.So, step away from the hashtag, don’t …