State of Social Media 2013

What a wild year it’s been. You could say that 2013 was the year of social media and you’d be correct. What was once a novelty for people bored and surfing on the ‘net has risen to be an industry in and of itself that companies large and small have embraced around the world as …

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Majority of Consumers Happy to Share Mobile Location Data with Trusted Brands

mBlox, the leader in mobile business to person engagement, today announced new findings from a survey conducted by Millward Brown Digital in eight countries that show consumers welcome location-based engagement with companies via mobile devices. Plus, the findings reveal 59% of global respondents prefer SMS and push campaigns over other forms of mobile marketing, including …

The Conversation Prism v4.0

What’s different from 3.0? Well, version 4.0 brings about some of the most significant changes since the beginning. In this round, we moved away from the flower-like motif to simplify and focus the landscape. With all of the changes in social media, it would have been easier to expand the lens. Instead, we narrowed the view …

Is Social Media Bad For Your Mobile Phone?

If you have a smartphone, then the chances are you’ve used social media on your mobile at one point or another. It’s great to be connected all the time, but what are the negative effects of social media on your mobile? We’ve developed an infographic to find out the answer… Key Facts 47% of people …

Influence vs Advocacy: Which Rules The Digital Kingdom

In the world of social marketing, digital influence is akin to saying holy water. It is sacred, mysterious, and purportedly carries with it healing properties. Influencers speak and the world stops to listen. Almost as prestigious in the new world of conversational marketing is the word advocacy. Advocates are the disciples of brands. They are …

The State of Social Media Platforms Q4 2012 by GlobalWebIndex

Data collected in GWI.8 (Q4 2012) demonstrates the continued shift in usage from localised social platforms to global ones with huge growth for Twitter, Google+ and Facebook. The fastest growing network in 2013 in terms of “Active Usage” (defined as “Used or contributed to in the past month”) was Twitter which grew 40% to 288m …

Social State 2013: The State of Social Media and Social Media Marketing

[Source: Esteban Contreras]