Stop Being a Digital Loser: 12 Tips to Avoid Social Churn

Last summer I developed a list of 5 things you should never do on social media, now let's take it one step further...If I’m browsing my Instagram feed and I see somebody post five photos in quick succession of their content, that’s a surefire way to get an unfollow from me.So, step away from the hashtag, don’t …

Teens, Social, Mobile & Technology Overview 2015

Mobile Access Shifts Social Media Use and Other Online Activities Accessing the internet on mobile devices The survey shows that 91% of teens go online from a mobile device, at least occasionally. African-American teens are significantly more likely than whites or Hispanics to use mobile devices to go online — with nearly all African-American youth in …

Why People Unfollow Brands On Facebook, Twitter, and LinkedIn?

The folks at BuzzStream and Fractl conducted a survey with more than 900 respondents to better understand why people unfollow brands on social networks. And the infographic below, titled The Unfollow Algorithm, illustrates what they found. Here's are some key highlights: On Facebook, 25 percent said that they unfollowed a brand's official social media account …

Welcome Cinemagraph: the new fascinating visual trend that will change Advertising and Marketing

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the glossy magazine ad: cinemagraphs. And …

2015 Worldwide Trends and Data for Digital, Social and Mobile [Global + 30 Country Reports]

The wonderful folks at GlobalWebIndex have been great partners to WeAreSocial over the years, most recently helping them to put together a superlative report on digital stats from around the world. Look through We Are Social’s comprehensive new Digital, Social and Mobile Worldwide in 2015 report, and it’s clear why fast-growth markets are now so important to digital and …

3 hot-topics for your eCommerce: Social Users, Webrooming and Showrooming

2014 has seen the most concerted efforts so far by some of the world’s biggest social networks to integrate e-commerce into their platforms. And, as a recent GWI Commerce report shows, it’s a move which is likely to resonate with significant sections of the social audience. Globally, 7 in 10 active Facebook users say they have …