How 5 Tech Giants Make Their Billions [Infographic]

Last year, Visualcapitalist published a chart showing that tech companies have displaced traditional blue chip companies like Exxon Mobil and Walmart as the most valuable companies in the world. Here are the latest market valuations for those same five companies: Rank Company Market Cap (Billions, as of May 11, 2017) Primary Revenue Driver #1 Apple $804 …

Snapchat and Instagram Stories will disrupt Social Customer Care in 2017

Customer Service is undergoing a major evolution, with online communication moving away from private, anonymous, one-to-one channels toward public one-to-many channels that are mobile, social, and attached to real identity. In brief, social media is changing the entire business of customer service, posing great challenges and presenting new opportunities for brands. In the midst of …

How much do Influencers get paid?

Since January, more than 200,000 posts per month on Instagram, a picture-sharing app owned by Facebook, have been tagged with “#ad”, “#sp” or “#sponsored”, according to Captiv8, an analytics platform that connects brands to social media “influencers”. Hiring such influencers allows companies to reach a vast network of potential customers: the soccer player Cristiano Ronaldo has a combined following of 240m …

The Dark Social: see no evil, but learn to Trust and Measure It

You may or may not have heard of 'dark social', but I can guarantee if you use social media, you will have created 'dark social' visits. That is, if you have ever seen an interesting news story and grabbed the link and sent it to a friend on Facebook Messenger, or texted your mum asking …

77 New Emojii! No condom, but get ready for arm-taking selfie, avocado and pancakes

Be ready to update your social media post! Unicode Consortium released 77 new emojis, including the highly anticipated avocado emoji, two strips of bacon, a (very topical) gorilla and an arm taking a selfie. Also included a handshake, pancakes, a green salad and a drooling face. However, the new emojis doesn’t include a condom, as …

Define your Online Video Strategy: Facebook Vs. YouTube

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, businesses that fail to include it in their digital strategies will do so at their peril. So here comes the tricky questions, where should you publish your video?

The Science of Instagram

If you want to see data like this about your account specifically, check out the Instagram analytics tool released by Dan Zarella: PicStats.com I do believe the story of the present and near-future of social media is visual content. From the impact of images and video on Facebook and Twitter to the new crop of media-centric …