Consumers willing to share Personal Data for Deals and better Customer Service

Consumer surveys have repeatedly shown the public’s ambivalence about digital privacy. When there’s a clear value exchange or concrete reason for information sharing, consumers will do it — but typically not without some hesitation. A new survey by YouGov, conducted for [24]7 in March, asked more than 1,000 US adults about their feelings on a …

Why do people uninstall apps?

Why Do People Uninstall Apps? Well according to ITR, a company that specialises in translation and localization services for software applications, the most overwhelming reason for uninstalling apps is that they take up too much space! The infographic covers: how long we keep apps for why apps are being uninstalled the 8 most common design …

How much should you spend on Sales and Marketing?

The Corporate Marketing and Sales Spend Landscape is an infographic about publicly traded companies and how much revenue they spend on sales & marketing. The general rule of thumb, based off of a 2014 Gartner Research study, is that a company should invest 10% of their revenue into marketing. However, a 2014 CMO survey, published by the …

The Science of Instagram

If you want to see data like this about your account specifically, check out the Instagram analytics tool released by Dan Zarella: PicStats.com I do believe the story of the present and near-future of social media is visual content. From the impact of images and video on Facebook and Twitter to the new crop of media-centric …

Parents and Social Media: How Mum and Dad use Facebook and Twitter

Parents use a variety of social network sites, with Facebook being the most popular. Usage rates for social media are similar to those of non-parents. Fully 91% of parents1 in this survey use the internet. This is significantly higher than rates seen in the general adult population 2and among those adults who are not parents. Among these …