blog.FedericoFrancioni.com
Consumer surveys have repeatedly shown the public’s ambivalence about digital privacy. When there’s a clear value exchange or concrete reason for information sharing, consumers will do it — but typically not without some hesitation. A new survey by YouGov, conducted for [24]7 in March, asked more than 1,000 US adults about their feelings on a …
Continue reading "Consumers willing to share Personal Data for Deals and better Customer Service"
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and …
Continue reading "The Ultimate Moment of Truth and The Art of Digital Engagement"
According to Inc., it costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one -- and on average those current customers of yours spend 67% more than a new one. So, what are you doing to keep your customers coming back to your business? If you’re like 65% of marketers, …
Continue reading "7 Customer Loyalty Programs That Actually Add Value"
