Consumers willing to share Personal Data for Deals and better Customer Service

Consumer surveys have repeatedly shown the public’s ambivalence about digital privacy. When there’s a clear value exchange or concrete reason for information sharing, consumers will do it — but typically not without some hesitation. A new survey by YouGov, conducted for [24]7 in March, asked more than 1,000 US adults about their feelings on a …

How much should you spend on Sales and Marketing?

The Corporate Marketing and Sales Spend Landscape is an infographic about publicly traded companies and how much revenue they spend on sales & marketing. The general rule of thumb, based off of a 2014 Gartner Research study, is that a company should invest 10% of their revenue into marketing. However, a 2014 CMO survey, published by the …

XXX World 5: Porn Stats for Italy

It’s been said that Italy has more masterpieces per square mile than any country in the world, so the Pornhub statisticians decided to see for themselves. Turns out it’s true! After the success of the previous article one year ago,  while excavating this historic land for all of its porn related data as a part …

Mountain View wins the award for longest Online Porn sessions on average for an American city [XXX World 4]

The award for longest Pornhub sessions on average for an American city goes to Mountain View, CA where they somehow manage to last a marathoning 21 minutes per session I still wonder why Cupertino's cousins shows only a disappointing 8:58 stamina... maybe a side effect of "one Apple a day"? Lets' warm up this freezing traditional …

XXX World 3: YouPorn Stats in Italy

Continuing our tour of what gets people going around the world, I headed to the Mediterranean to take a look at the porn viewing habits of Italy, my homecountry. This time our data comes from YouPorn.com, one of the most popular sites in the PornHub Network. The Italians are coming One thing’s for sure, Italians do love …

XXX World 2: similarities and differences in online porn and sex searches

Considering the huge success achieved by the first post "XXX World: Most Searched Porn Terms By Country and State & Average Daily Impressions", I can definitely say that this is a true HOT topic. So, here we are with some brand new infographics to better understand the topic, thanks to Vincenzo Cosenza aka @VinCos... enjoy! What …

The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and …