The latest insights from our comScore Mobile Advisor Study show that the Total Italy Mobile Universe accounted for 48,000,000 users in the three-month average ending November 2013. Smartphone users represent 64.1 percent of the total Italian mobile audience, an increase of 23.5 percent from the previous year. Mobile commerce is already playing a major role in …
Continue reading "Retail is the Fastest Growing Usage Category on Smartphones in Italy"
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