Why do people uninstall apps?

Why Do People Uninstall Apps? Well according to ITR, a company that specialises in translation and localization services for software applications, the most overwhelming reason for uninstalling apps is that they take up too much space! The infographic covers: how long we keep apps for why apps are being uninstalled the 8 most common design …

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Mobile Browser has the reach, Apps have the engagement. So, who’s winning?

Last month, comScore released its Mobile App Report (see this amazing article by Marketing Land). The report contained many interesting findings, but its big takeaway was this: There’s a divergence between reach and engagement. The desktop and mobile Web have much greater audience. Consumers spend the majority of their mobile time with a very few heavily used …

How to to Send Google Map Directions from Desktop to Your iPhone

If you tend to look for locations on your desktop more often than your phone, Google’s rolled out a handy feature for iOS that lets you send location searches from the desktop version of Google Maps to your iPhone in a click. Once enabled, you can instantly send any location from your desktop computer to …

Social is more important than Search, bigger than most TV networks and deeply interconnected with Mobile

Although it is still relatively new as far as media entities go, BuzzFeed has become one of the leading new-media players, thanks in large part to its command of the social web, an ability to craft viral content and a large fan base among millennials. True to form, the company has created a visually-rich index …

Retail is the Fastest Growing Usage Category on Smartphones in Italy

The latest insights from our comScore Mobile Advisor Study show that the Total Italy Mobile Universe accounted for 48,000,000 users in the three-month average ending November 2013. Smartphone users represent 64.1 percent of the total Italian mobile audience, an increase of 23.5 percent from the previous year. Mobile commerce is already playing a major role in …

App Annie Index: 2013 Retrospective – Mobile Top Trends of 2013

App Annie reviews 2013’s top mobile app industry findings, ranging from major country moves to social messaging apps evolution to platforms. 2013 was a milestone year for mobile apps and app stores alike, setting the stage for exciting new opportunities in 2014. Over the last year we saw many new trends including significant growth in …

The Average Smartphone User Has Installed 26 Apps

The average smartphone user in South Korea has downloaded 40 apps — the highest number in the world and well above the global average of 26 downloads. South Korean smartphone users pay for just 2.7 of their 40 downloaded apps on average, which is way fewer than global leader Japan, where smartphone users pay for …