The Dark Social: see no evil, but learn to Trust and Measure It

You may or may not have heard of 'dark social', but I can guarantee if you use social media, you will have created 'dark social' visits. That is, if you have ever seen an interesting news story and grabbed the link and sent it to a friend on Facebook Messenger, or texted your mum asking …

The new Digital Economy: Shared, Collaborative, On Demand

In recent years a number of online services have emerged that promise to reshape the way that Americans shop, eat, earn a living, go on vacation, get from place to place, and share goods, services and money with each other. Commercial juggernauts like the ride-hailing app Uber or the home-sharing platform Airbnb represent some of …

Why do people uninstall apps?

Why Do People Uninstall Apps? Well according to ITR, a company that specialises in translation and localization services for software applications, the most overwhelming reason for uninstalling apps is that they take up too much space! The infographic covers: how long we keep apps for why apps are being uninstalled the 8 most common design …

Mobile Browser has the reach, Apps have the engagement. So, who’s winning?

Last month, comScore released its Mobile App Report (see this amazing article by Marketing Land). The report contained many interesting findings, but its big takeaway was this: There’s a divergence between reach and engagement. The desktop and mobile Web have much greater audience. Consumers spend the majority of their mobile time with a very few heavily used …

How to to Send Google Map Directions from Desktop to Your iPhone

If you tend to look for locations on your desktop more often than your phone, Google’s rolled out a handy feature for iOS that lets you send location searches from the desktop version of Google Maps to your iPhone in a click. Once enabled, you can instantly send any location from your desktop computer to …

Teens, Social, Mobile & Technology Overview 2015

Mobile Access Shifts Social Media Use and Other Online Activities Accessing the internet on mobile devices The survey shows that 91% of teens go online from a mobile device, at least occasionally. African-American teens are significantly more likely than whites or Hispanics to use mobile devices to go online — with nearly all African-American youth in …

2015 Worldwide Trends and Data for Digital, Social and Mobile [Global + 30 Country Reports]

The wonderful folks at GlobalWebIndex have been great partners to WeAreSocial over the years, most recently helping them to put together a superlative report on digital stats from around the world. Look through We Are Social’s comprehensive new Digital, Social and Mobile Worldwide in 2015 report, and it’s clear why fast-growth markets are now so important to digital and …