PwC Total Retail 2014

This survey, PwC's seventh annual study in a series tracking changes in global consumers’ shopping preferences, is our biggest one yet: 15,000 online users representing 15 countries.  Among the expectations that global consumers now have are:  24/7 retailer availability, real-time insight into the retailer’s stock, compelling in-store technology, and consistent prices and offerings across all …

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A Look Into the Future of eCommerce

Technology is revolutionizing the retail landscape. By 2016 it is estimated that global retails are expected to reach a staggering $1,321.4 trillion, a 67 percent increase from 2011. With the freedom to compare prices, greater efficiency and the growing prevalence of same day delivery offers – the allure of eCommerce is drawing more consumers each day. …

10 must-know digital marketing statistics from 2013

In this post, I round-up some of the significant stats from 2013 which show the big trends in consumer behaviour across different digital platforms and channels that will help you question your priorities in 2014. Social media marketing Q. Which social networks should we focus on? With limited time you need to focus your participation …

The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and …

PwC Entertainment & Media Outlook in Italy 2013-2017

Nel 2017 l’industria dei media e dell’intrattenimento in Italia raggiungerà 56,2 miliardi di euro, rispetto ai 48,4 miliardi di euro del 2013, derivanti per circa 7,1 miliardi dall’advertising e per 49,1 miliardi dalla spesa dei consumatori finali, trainata dalla crescita della spesa per l’accesso ai servizi internet e ai servizi in mobilità. Sono questi i …

E-commerce: la raccolta di informazioni pre-acquisto

ContactLab presenta un approfondimento inedito dell'E-Commerce Consumer Behaviour Report 2012 in una nuova infografica! Come si informano gli utenti Internet italiani prima di acquistare online? Quanti, prima di un acquisto in negozio, raccolgono informazioni online? Quanto incidono i dispositivi mobili? [Source: ContactLab]