Consumers willing to share Personal Data for Deals and better Customer Service

Consumer surveys have repeatedly shown the public’s ambivalence about digital privacy. When there’s a clear value exchange or concrete reason for information sharing, consumers will do it — but typically not without some hesitation. A new survey by YouGov, conducted for [24]7 in March, asked more than 1,000 US adults about their feelings on a …

The new Digital Economy: Shared, Collaborative, On Demand

In recent years a number of online services have emerged that promise to reshape the way that Americans shop, eat, earn a living, go on vacation, get from place to place, and share goods, services and money with each other. Commercial juggernauts like the ride-hailing app Uber or the home-sharing platform Airbnb represent some of …

3 hot-topics for your eCommerce: Social Users, Webrooming and Showrooming

2014 has seen the most concerted efforts so far by some of the world’s biggest social networks to integrate e-commerce into their platforms. And, as a recent GWI Commerce report shows, it’s a move which is likely to resonate with significant sections of the social audience. Globally, 7 in 10 active Facebook users say they have …

Free delivery is the most effective Online Purchase Driver, followed by Rewards and Customer Reviews

As explored in the new GWI Commerce report, free delivery is the most effective online purchase driver. Of the 15 different options tracked by GWI, it’s this measure which scores the highest response globally – with 4 in 10 internet users saying it makes them more likely to purchase something online. The power of free …

Social Commerce: Which Social Media Platforms Drive the Most Sales?

Business owners often wonder about the "ROI of social media". Is my Facebook page actually driving sales? Is all this tweeting really doing anything for my bottom line? Should I be on Pinterest and Instagram? Well it turns out, when it comes to ecommerce, being social matters. To better understand how social media is impacting …