The Rise of Native And Mobile Ads

Mobile and native advertising are gaining increased popularity. With more social media users checking their accounts via mobile devices than on their computers, in-stream mobile ads are quickly becoming advertisers’ chosen method for getting their message front and center. This infographic provides an in-depth look at the rise of mobile and native advertising and offers …

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10 must-know digital marketing statistics from 2013

In this post, I round-up some of the significant stats from 2013 which show the big trends in consumer behaviour across different digital platforms and channels that will help you question your priorities in 2014. Social media marketing Q. Which social networks should we focus on? With limited time you need to focus your participation …

Brands allocating most of social marketing budget on Facebook, uncertain of worth

Brands are spending more on Facebook than any other social network as found by BI Intelligence, a branch of Business Insider research. The Technorati Media’s 2013 Digital Influence Report has found that 57 percent of social media budgets are allocated toward Facebook with YouTube and Twitter only receiving 13 percent. In a separate study, out of 3000 marketers …

Trust in Advertising: Owned, Earned and (social) Paid

In a recent Nielsen global study, all forms of paid advertising—TV, print, digital, radio—showed a gap in the “trust factor,” with a majority of respondents reporting that they don’t trust each type much or at all. Conversely, and not surprisingly, “recommendations from people I know” scored highest on trust, with 92 percent of consumers trusting …

When the Cookie Crumbles: how to measure and validate the accurate delivery of Digital Campaigns

With the rising popularity of social media and online video, along with the growing adoption of smartphones and other connected devices, the Internet continues to consume an increasing amount of time in the daily lives of millions of consumers. For brands around the globe, the Internet has also emerged as a significant advertising channel. Consider …

They Work! Facebook Mobile Ads Are Clicked 13X More, Earn 11X More Money Than Its Desktop Ads

How will Facebook monetize mobile? Its organic-seeming Sponsored Stories ad format may be the answer. Mobile Sponsored Stories are getting over 13 times the click-through rates and earn 11.2 times the money per impression (eCPM) on mobile compared to all of Facebook’s desktop ads, and 1.93 times the CTR and 2.65 times the eCPM of …