Define your Online Video Strategy: Facebook Vs. YouTube

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, businesses that fail to include it in their digital strategies will do so at their peril. So here comes the tricky questions, where should you publish your video?

Welcome Cinemagraph: the new fascinating visual trend that will change Advertising and Marketing

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the glossy magazine ad: cinemagraphs. And …

Why do we SHARE what we DO NOT READ? Meet the (dis)Attention Web

Earlier this month, there was yet another lengthy public debate about Upworthy, the two-year-old publisher that has become one of the most popular sites on Facebook due to its knack for overselling its bite-size content with "curiosity gap" headlines like, "Why Is Bill Nye Acting Like A Lunatic? Because He Doesn't Want To Get Blown Up, That's …

How ‘sticky’ is Facebook?

For most Facebook users, the social network has become a fully integrated part of our life. Our personalities now mesh with the online world in the form of Facebook making us all one step closer to eventually that in the not too distant future we will all in some small way become cyborgs. So the …

Uber will pick you up with a Transformer

https://www.youtube.com/watch?v=iKDN86qVBqw Uber's PR machine knows no limits, having already delivered cats, ice cream trucks, Boston Marathon heroes, air conditioners, closet cleaners, and loads more promotional stunts, to varying degrees of buzz. Now, the ride-share service's newest stunt to promote the forthcoming Transformers: Age of Extinction will pick up a few lucky people in its biggest ride yet: Optimus Prime. Uber users in select …

Grey Goose Commercial: Fly Beyond

Not only they make a great vodka... Grey Goose created a superb commercial as well! http://www.youtube.com/watch?v=BfqS_WBwwD0

Facebook Algorithm Tweaks Drive More Brand Engagement

The “Q1 2014 Social Intelligence Report” (PDF) indicates that Facebook still rules the roost when it comes to social media platforms—engagement is higher on Facebook than on any other platform and is on the rise. ADI’s report looks at the effect social media has on brands from a paid, owned, and earned perspective. The analysis …