If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it’s an interesting question to ponder.
Just take a moment to read these statements:
- By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.
- If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers.
- Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why.
With online video quickly becoming a key means for people to satisfy their information and entertainment needs, businesses that fail to include it in their digital strategies will do so at their peril.
So here comes the tricky questions, where should you publish your video?
Well, let’s start from the end, the viewers. You want viewers, right? And a lot of viewers make a lot of views… Well, the problem is that when it comes to define a view, there’s no consistency across online platforms.
Here’s a rundown:
Ok ok, I’m here to suggest solutions, not to create confusion. While I was developing this chart, I thought that a quick POV about online video strategy could be of interest for a lot of you guys.
But, I have neither the time nor the inclination to write a whitepaper or record a video (pardon my english humor). So I thought “An infographic should be easy and fast to consume!”.
And here we are: there’s no discussion that the main players for videos are Facebook and YouTube, that’s why I structured my visual as a comparison between the two platforms… eventually providing my recommended approach for your online videos!
As always… shoot me your feedback and comments. See you soon, I have to work on my Xmas video! 😉
[Additional Source: The Guardian]
