The Science of Instagram

If you want to see data like this about your account specifically, check out the Instagram analytics tool released by Dan Zarella: PicStats.com

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I do believe the story of the present and near-future of social media is visual content. From the impact of images and video on Facebook and Twitter to the new crop of media-centric social platforms like Instagram and Pinterest, it’s clear that inbound marketers need to be turning out great visual content.

These are the findings Dan shared, after collecting a large Instagram database and analyzing it to identify the characteristics that make images work (or not work).

If you’re curious about the nerdy details of the dataset, there are details at the bottom of it.

[Source: Dan Zarrella]

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