Why People Unfollow Brands On Facebook, Twitter, and LinkedIn?

The folks at BuzzStream and Fractl conducted a survey with more than 900 respondents to better understand why people unfollow brands on social networks. And the infographic below, titled The Unfollow Algorithm, illustrates what they found. Here's are some key highlights: On Facebook, 25 percent said that they unfollowed a brand's official social media account …

Welcome Cinemagraph: the new fascinating visual trend that will change Advertising and Marketing

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the glossy magazine ad: cinemagraphs. And …