3 hot-topics for your eCommerce: Social Users, Webrooming and Showrooming

2014 has seen the most concerted efforts so far by some of the world’s biggest social networks to integrate e-commerce into their platforms. And, as a recent GWI Commerce report shows, it’s a move which is likely to resonate with significant sections of the social audience. Globally, 7 in 10 active Facebook users say they have …

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Free delivery is the most effective Online Purchase Driver, followed by Rewards and Customer Reviews

As explored in the new GWI Commerce report, free delivery is the most effective online purchase driver. Of the 15 different options tracked by GWI, it’s this measure which scores the highest response globally – with 4 in 10 internet users saying it makes them more likely to purchase something online. The power of free …