According to the 2013 BrandFinance Global 500, a list of the world’s top 500 most valuable brands, PwC ranks #4 by brand rating. Brand rating takes into account other financial metrics such as net margins, average revenue per customer, marketing and advertising spend, as well as qualitative measures such as brand affection and loyalty.
This is the comparison with the other Big 4, listed under “Commercial Services”:
Also, take a look at this benchmarking drill-down:
Brand Value / Enterprise Value* (as percentage)
Brand / enterprise value vs. brand rating
Download the full comparison document: PwC_Big4_Brand_Comparison
[Source: Best Global Brands | BrandFinance]
