App Annie Index: 2013 Retrospective – Mobile Top Trends of 2013

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App Annie reviews 2013’s top mobile app industry findings, ranging from major country moves to social messaging apps evolution to platforms.

2013 was a milestone year for mobile apps and app stores alike, setting the stage for exciting new opportunities in 2014. Over the last year we saw many new trends including significant growth in emerging markets, a dramatic shift in game spending on mobile and the global expansion of social messaging platforms. In this App Annie Annual Index, we will uncover a variety of trends and insights to guide you in making smart business decisions.

Specifically, this App Annie Index 2013 Retrospective report recaps the top headline trends of 2013 with insights to the top-growing countries, categories, app stores, and more. The report shows the causes of this growth, giving you insights into the trends and markets you can’t ignore for the upcoming year.

Mobile flexes its revenue-generating muscle for games, outperforming handhelds on both iOS App Store and Google Play for most of 2013.

Some key insights from this 2013 Retrospective report include:

  • US, South Korea, and Japan are leaders in app store revenue, however BRIC countries and 5 other regions outpaced these superpowers in download and revenue growth.

  • Gamers worldwide are increasingly favoring their iPhones and Androids over 3DS’s and Vitas. Both iOS App Store and Google Play experienced a surge in app store game revenue, vaulting them ahead of handhelds in 2013 for the first time ever.

  • Freemium as a business model continued to be massively successful for a range of app categories in 2013, with games seeing the most money. Developers were able to find creative ways to incentivize in-app purchases by consumers.

  • Messaging apps transitioned into social messaging platforms, diversifying not only their product offerings, but also their revenue streams. Moving beyond their home countries, they added e-commerce, books and music capabilities.

Screenshot 2014-01-30 18.10.45

[Source: App Annie]

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