Majority of Consumers Happy to Share Mobile Location Data with Trusted Brands

mBlox, the leader in mobile business to person engagement, today announced new findings from a survey conducted by Millward Brown Digital in eight countries that show consumers welcome location-based engagement with companies via mobile devices. Plus, the findings reveal 59% of global respondents prefer SMS and push campaigns over other forms of mobile marketing, including …

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The iPhone 5s is outselling the 5c by a Factor of 3.4x

So much for demand for a “cheap” iPhone. In the first weekend it was available, the iPhone 5s outsold the 5c by a factor of 3.7 worldwide, says mobile and app analytics company Localytics. Apple hasn’t released the breakdown of sales for the iPhone 5s and 5c, and has only announced that 9 million iPhones were sold in …

[Daily Notable OT] Girls Don’t Poop: Poo-Pourri

http://www.youtube.com/watch?v=ZKLnhuzh9uY If the idea for Poo-Pourri - a 'before-you-go' toilet spray that traps embarrassing odors at the source - is innovative, the concept behind the commercial for it is genius. The hilarious two-minute ad, which has been viewed on YouTube over 9 million times, stars a pretty, put-together actress who delivers crass lines about bowel …

PwC Entertainment & Media Outlook in Italy 2013-2017

Nel 2017 l’industria dei media e dell’intrattenimento in Italia raggiungerà 56,2 miliardi di euro, rispetto ai 48,4 miliardi di euro del 2013, derivanti per circa 7,1 miliardi dall’advertising e per 49,1 miliardi dalla spesa dei consumatori finali, trainata dalla crescita della spesa per l’accesso ai servizi internet e ai servizi in mobilità. Sono questi i …

Is iBeacon the real crack of iOS7 and NFC-killer?

At WWDC in June, Apple quietly announced iBeacon, one of the more prominent features of iOS 7. Craig Federighi, Apple’s senior vice president of Software Engineering, mentioned nothing about about it in the keynote, and Apple hasn’t provided any details about it; it was only seen on one slide in the WWDC keynote. Nor did …

Why People Share on Social Media?

Global citizens who indicate they have shared some type of content online on social media sites in the past month seek primarily ‘to share interesting things’ (61%), ‘to share important things’ (43%) and ‘to share funny things’ (43%). The findings reflect a new poll conducted by Ipsos OTX – the global innovation center for Ipsos, …

The Average Smartphone User Has Installed 26 Apps

The average smartphone user in South Korea has downloaded 40 apps — the highest number in the world and well above the global average of 26 downloads. South Korean smartphone users pay for just 2.7 of their 40 downloaded apps on average, which is way fewer than global leader Japan, where smartphone users pay for …