Top 10 sites for Digital Marketing Statistics

social media statistics

These sites cover global stats including UK, Europe, US and global.

  1. Ofcom (http://stakeholders.ofcom.org.uk) The Office of Communication has reports on adoption of digital media including telecommunications and the Internet (including broadband adoption), digital television and wireless services.
  2. UK National Statistics Consumer trends (http://www.statistics.gov.uk/hub/economy/personal-finances/consumers-and-customers) Family spending and technology adoption.
  3. European Union Digital Marketing Statistics  (http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Information_society_statistics_at_regional_level) – based on assessments of ICT adoption.
  4. Comscore The The Comscore press releases are one of the best sources of the latest stats releases. Their blog can also be helpful – I have included within the custom search engine. A similar service included in this search engine is Nielen Netratings. Comscore have a new Digital Future series of reports covering the UK, US, several European countries, Canada and Brazil – we have a summary post on Online media statistics from Comscore summarising this.
  5. International Telecomms Union (www.itu.int/ITU-D/ict/statistics) World telecommunications and ICT adoption statistics with the emphasis on broadband and mobile
  6. Marketing Charts (www.marketingcharts.com) An aggregator of information about consumer and business adoption of technologies and approaches.
  7. ClickZ Stats (www.clickz.com/stats/) A source agggregating news on digital marketing developments, reports by experts and calculators.
  8. eMarketer (http://www.emarketer.com) A compilation of digital statistics for online marketers – more US oriented.
  9. Hitwise Hitwise blog – one of the best sources giving interpretation of a selection of their stats by their analysts. It’s also worth checking their data centres – which have summaries of the most popular sites and search engines.
  10. IAB Research http://www.iabuk.net/internetmarketingresearchandcasestudies Research reports on online advertising effectiveness

One other source worth being aware of is the posts tagged statistics from the Econsultancy blog.

The best global sources in terms of frequency of update, although with a US bias are, for me, the blogs/press release sections from Comscore, Hitwise and Nielsen Netratings. These are the ones you will find are most common results within the custom search engine.

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