SearchMetrics recently carried out an analysis taking social signals from Facebook and Google+ and placing them under the microscope.
The basic message: Google+ is growing like crazy, but is in absolute terms still worlds behind Facebook. The fact that Google+ percentage grew much stronger than initially proposed is especially surprising. However, the activity of users on the Google network is much more behind. The social platform of founder Mark Zuckerberg grew more moderately, but is already incredibly large. Concerning both absolute numbers of social signals and the activity of users, Facebook is seemingly indisputably ahead.
Now let’s take a look at the numbers. The basis for the calculation are the percentage growth rates of the two networks of the last 6 months, referring to the rise of social signals or, more precisely, only the shares.
Over this period, Facebook saw a monthly average growth of almost 10 percent, while Google+’s average grew by almost 19 percent per month (again, we refer to U.S. figures). These values form the basis for our forecast. So if this should remain so, we see the development of the two networks for the coming years is as follows:
What do you think?