A faux porn site called “Hot Malms” for IKEA’s Malm beds is certainly one of the odder projects we’ve seen lately.
The site beckons users to click with captions like “Twin Blonde Malms” and “Hot Malm’s Bottom Stuffed,” which show grainy shots of the beds that are definitely SFW. There’s even a live web cam that entices you to “live chat with Hot Malms now.” Click through, and you’re taken to the official IKEA site to buy a bed.
Reps from IEKA and Droga5, the brand’s advertising agency, could not be reached for comment.Adweek reports that the site is “not an official site and is meant purely for entertainment.”
[Source: Hot Malm]
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