iPad customers prefer Landscape mode to Portrait


Onswipe released the first of its new monthly usage reports today with a few bits of interesting information pertaining to iPad customers. Apparently 59.8 percent of the 127 million users Onswipe tracked prefer landscape mode to portrait mode, which came it at 41.2 percent.

I was surprised when I first read this report, but as I thought about it more, it started to make sense. I know that I don’t really use landscape mode on my iPad for much besides games, videos, and the occasional web page. Most everything else, I prefer portrait mode simply because most of the things I do and the webpages I surf on my iPad are longer than they are wider. Though, once I thought about it, I realized that watching videos and playing games make up a huge part of my iPad usage. So, even though I only use landscape mode for a limited number of tasks, those tasks probably total more of my overall iPad usage than the rest of the things I do with my iPad in portrait mode.

As far as the rest of the report is concerned, it revealed that the iPad is still the king of tablets, accounting for a whopping 94.1 percent of traffic. Amazon’s Kindle Fire came in a distant second place with 4.1 percent of traffic, whereas Android tablets account for a measly 1.8 percent.


Other interesting tidbits include the fact that tablet and iPhone users are more likely to be on their device at 10 p.m. on Mondays, Tuesdays, and Wednesdays than at any other point during the day, iPad users read more web content than iPhone users, and email is a more popular method of sharing content among iPad users than social media.

So, all in all, there’s nothing groundbreaking here but it is definitely interesting to observe the digital habits of our fellow iUsers. How do you fall into this survey – do you prefer landscape or portrait? Surfing the web in the morning on the weekends, or at night on weeknights? Share via Facebook and Twitter, or send emails? Sound off in the comments section below or share your thoughts with me on Twitter.

[Source: Onswipe]

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