What do all of your social media fans and followers have in common? They follow you on your social media sites. Aside from that, your social media fans can range dramatically – from the fans who like, retweet, or repin every one of your updates seconds after you post it to the angry “fans” who follow you only to share their bad customer experience.
However, by understanding the different types of consumers on social media, you can determine the best type of engaging content to post in order to get them to take action and share your content. This infographic features seven of the most common types of fans, and what they mean for your business on social media.