Smartphone Users Check Facebook 14 Times a Day


Think you use your phone to look at Facebook a lot? Unless you’re doing it at least 14 times a day, you’re actually below average.

That’s just one of the surprising revelations in a research report by IDC released in march. The study tapped 7,446 iPhone and Android users in the U.S. between 18 and 44 — representative of the 50% of the population that uses smartphones — and asked them questions about their phone usage across one week in March.

Depending on your perspective, many of the results are either depressing or confirm what you knew all along. For example, it seems that 79% of smartphone users reach for their devices within 15 minutes of waking up. A clear majority — 62% — don’t even wait 15 minutes, and grab their phones immediately. (Among 18-24 year olds, the numbers rise to 89% and 74%.)

Given that the survey was sponsored by Facebook, most of the questions focus on the social network. Which is, it seems, only the third most popular app on your smartphone, after email and the browser. Still, 70% of smartphone users are frequent Facebook visitors, with more than half of them checking it every day.

Peak Facebook time is during the evening, just before bed. But any time’s good: on average, we visit the Facebook app or the site 13.8 times during the day, for two minutes and 22 seconds each time. Our average total daily mobile time on the site — and remember, this is just via our smartphones — is half an hour.

That’s roughly a fifth of all the time we spend communicating; it’s only slightly less time than we spend texting. On weekends, we check Facebook more than we text.

Any place seems to be good to check Facebook, too. Some 46% of us check it when we’re shopping or running errands; 48% use it at the gym. Even preparing a meal gives 47% of us no respite from the social network. (Well, what else are you going to do while you’re waiting for the microwave to ping?)

Perhaps the most unpardonable sin: 50% of smartphone users admit to checking Facebook while at a movie. We hope they mean only during the ads.

So what are we spending all that time doing? Well, for about half of that daily half-hour on the social network, we’re simply browsing our News Feed. The rest of the time is divided fairly evenly between Facebook messaging and posting updates. Half of Facebook users play games via the service on their phone a few times a day.

Does the smartphone survey ring true to you? Share your thoughts in the comments.

[Source: Mashable]

The Digital Factor 2013 Infographic: PwC overview of Italian landscape


XXX World: Most Searched Porn Terms By Country and State & Average Daily Impressions

This is a series of infographics showing the most search for p0rn terms by country and state for the last six months as compiled by PornMD, aka The Porn Doctor, aka never under any circumstances open up your mouth and say “Aah.”


Take a look also to the average daily impression provided by the Porn Network… I found it astonishing!

Schermata 2013-04-01 a 13.45.59

[Source: PornMD and TrafficJunky]