Influence vs Advocacy: Which Rules The Digital Kingdom

In the world of social marketing, digital influence is akin to saying holy water. It is sacred, mysterious, and purportedly carries with it healing properties. Influencers speak and the world stops to listen. Almost as prestigious in the new world of conversational marketing is the word advocacy. Advocates are the disciples of brands. They are …

6 Facebook Metrics You Should (Know and) Be Measuring

Do you feel lost when you’re looking at your Facebook Page statistics? Well, you’re not alone. Facebook metrics can be overwhelming and most Facebook Insights terminology is still hazy for many of us. As a marketer, you know that what can be measured can be managed (and improved). So even if it seems complex, you need to measure …

Twitter NOT a Reliable Indicator of Public Opinion

Seemingly dozens of startups exist which try to make sense of Twitter sentiment, and Twitter itself has been trying hard to portray its sentiment data as an accurate reflection of public opinion. However, Pew Research Center — among the gold standards of public research polling — says it might be all for naught.Pew compared traditional public poll results with Twitter …

Social Media Predictions for 2013

Companies of all sizes are in search of answers towards better social media strategy and at TopRank Marketing we’re helping to make that happen. This week Jolina Pettice and I completed giving a 2 day social media and content marketing workshop for a $400 million company and a few weeks ago I gave a presentation …

The iTunes Value Structure

Of the $16.5 billion in music revenues, $5.6 billion came from digital downloads. Of those, $4.3 billion came from iTunes, of which the music labels received $3.4 billion. This accounts for 60 percent of digital music revenues for 2012. The International Federation of the Phonographic Industry (IFPI) reported that global digital revenues were $5.6 billion in 2012. …