October 2012 Social Media Report: Facebook Pages in Italy


Data Range: October 1, 2012 to October 31, 2012

Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post.

Response Time: The average time that it takes for the company to respond to user wall posts.

Response Rate: The percentage of user wall posts that get responded to by the company.


[Source: Socialbakers]

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