Nielsen State of the Media: The Social Media Report 2012

Social media is coming of age. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events and brands that matter to them. Now, years later, social media is still growing …

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The Imminent Evolution from Social to Digital Engagement

How do you define engagement? Engagement symbolizes the touches that occur in various moments of truth. Touch points open and close whether a customer stands on the stage of awareness, consideration, purchase, or post purchase. It is in those moments that engagement, regardless of source or shape, affects the next steps and impressions of customers. …

La Penetrazione di Smartphone in Italia raggiunge il 51,2% ad Ottobre 2012

comScore, Inc. (NASDAQ: SCOR), leader nella misurazione del mondo digitale, ha rilasciato oggi i dati del servizio MobiLens, che riportano i principali trend nel settore di telefonia mobile nei cinque principali mercati europei (Francia, Germania, Italia, Spagna e Regno Unito), nel trimestre Agosto-Ottobre 2012. Lo studio rivela che in Spagna si registra la penetrazione di smartphone …

October 2012 Social Media Report: Facebook Pages in Italy

REPORT DETAILS Data Range: October 1, 2012 to October 31, 2012 Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. Response Time: The average …

10 Strategic Ways to Optimize Your Pinterest Page

In September this year, ComScore reported that Pinterest had penetrated the top 50 list of most visited sites in the USA. Not bad for a new social network that is barely 3 years old. The same study highlights Pinterest’s explosive growth, which now equates to over 25 million unique monthly users. Given this fast-growing user base, Pinterest …

40 Must-See Modern Marketing Charts

Eloqua has teamed up with infographic design firm JESS3 again to create Modern Marketing Insights, a series of 40 infographics using big data analysis that can help marketers anywhere: Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers …