15,5% of European Smartphone Owners Have a Tablet

Smartphone penetration in EU5 (France, Germany, Italy, Spain and UK) is now at 53.7% with nearly 130 million people using smartphones in the three month average ending September 2012. Out of this smartphone audience, 15.5% also own a tablet, compared to only 9.3% last year. This 6.2 percentage point increase demonstrates the rapid growth of …

11 Biggest Social Media Disasters of 2012

The calendar year wouldn’t be complete without a few social media fails. In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter andFacebook for offensive tweets, questionable ad campaigns or controversial company statements. Some, like McDonald’s, attempted good-natured social media campaigns that simply took unexpected turns. Others, like StubHub’s and KitchenAid’s Twitter …

Nielsen: Your kid wants an iOS device for Christmas, don’t mess it up!

When it comes to devices, kids’ holiday wish lists are simple this year. The most-wanted gifts are predominantly from one company—Apple.  According to a recent Nielsen study, Apple’s popularity leading up to the holiday season continues a trend seen over the last couple of years, with American kids aged 6-12 generally more interested in the …

The Biggest Sites In Social Publishing

One way to measure how well a website is doing is by the number of pageviews it's gotten. Another still — and the au courant metric of a website's success — is unique visitors, because it reveals how many people are actually going there. But what if you looked at what visitors were doing with stories after reading them? That's …